Senegal in the midst of a major building boom
Senegal especially Dakar, has been through a major building boom, caused by influx of international organisations ( especially during the crisis in Cote d’Ivoire), expatriates and most importantly the rising Senegalese middle class.
Senegal, the ideal location to tap into a market of over 300 million consumers
This growing African middle class will lead to increased demand for solutions and products aimed at improving their homes and lifestyles.
Africa now has the fastest-growing middle class in the world. Some 313 million people, 34% of Africa’s population, spend USD 2.20 a day, a 100% rise in less than 20 years, according to the African Development Bank. Consumer spending by the middle class reached an estimated quarter of Africa´s GDP of US$3,359 billion in 2012.14 By 2030 this figure will likely reach US$2.2 trillion.
Senegal, a proven track of record of building for the future