Tips for a successful Exhibition Stand


Tips for a successful Exhibition Stand

  • Colours > Use the colors and design of your trade show stand to reflect your corporate identity. The colors should underline your most important messages without being distracting. Keep in mind how colors affect us.
  • Impact > Use large, easily-readable messages and slogans. Slogans should be unique and authentic: It’s better not to have a slogan at all than to have a stale one.
  • Photos > Use pictures and photos, it’s a cliché but they say a picture is worth more than a thousand words. Motives with people have a greater effect than landscapes. Exceptional forms and powerful colors attract attention, e.g. motives which have been altered.
  • Technology > Present yourself visually – with films and multimedia applications. Installations attract attention – make it easier to establish contact with visitors and help fill in waiting time.
  • Light > Use illumination to accentuate important areas of your stand. Illuminated areas suggest that there is something special to see. Be careful with bright lights – they can be too bright and also give off heat.
  • Decoration > Flowers and plants create an inviting atmosphere.
  • Functionality > Equip your stand with at least 1 meeting area and 1 waiting area. Easily-accessible sitting areas invite people to stay for a while.
  • Multi-sensory > Integrate olfactory stimuli (fragrances), tactile elements (wall material, floor covering) and taste based elements (food, drinks) into your stand concept.
  • Sounds > Unexpected, pleasant sounds and tones (primeval forest, waves, wind) and applause attract attention.
  • Interaction > Get your customers to interact. Contests and drawings attract an audience to your stand. Let them try out innovations and/or exhibits that are typical for your company.
  • GIVEAWAYS > Special and authentic giveaways create a positive association with your company and serve as an introduction for discussions.
  • OFFICE SUPPLIES > Don’t forget to bring a stapler, scissors, double-sided adhesive tape, memo pads, markers, pens, paperclips, etc.
  • SUSTAINABILITY > During the planning process – stand, advertising, waste management, don’t forget to consider the environmental impact of the materials you’re planning to use.

If you have tips you would like to share with other exhibitors email them to

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