Event Overview

‘’Promoting excellence in West Africa’s food & hospitality industries’’

We are delighted to announce the organisation of SALORA, the 1st West African Food, Hotel & Restaurant Exhibition which will take place from 16 to 18 November 2017 at the King Fahd Palace Hotel, Dakar, Senegal. The event will be organised by AME Trade Ltd.

SALORA 2017, is an all-encompassing trade event, dedicated pavilions will be demarcated for the food, hotel and restaurant industries, synchronised with targeted marketing campaigns.

It will feature a:

  • A three-day international trade show.
  • A Salon Culinaire competition, identifying the region’s best professional and amateur chefs.
  • Specialised workshops covering hospitality management, new technologies and utilising local produce.

Why Salora


  • This inaugural trade event will focus on the food, hotel and restaurant industries of Francophone and Portuguese speaking West Africa, notably Senegal, Benin, Burkina Faso, Cape Verde, Cote d’Ivoire, Guinea, Guinea Bissau, Mali, Niger and Togo.
  • All are members of the ECOWAS (Economic Community of West African States), allowing you free trade access to a market over 115 million consumers.

This growing African middle class will lead to increased demand for solutions and products aimed at improving their homes and lifestyles.

  • Demand for food products, franchises, restaurants and cafes is exponential: Africa now has the fastest-growing middle class in the world. Some 313 million people, 34% of Africa’s population, spend USD 2.20 a day, a 100% rise in less than 20 years.
  • Consumer spending by the middle class reached an estimated quarter of Africa´s GDP of US$3,359 billion in 2012.14 By 2030 this figure will likely reach US$2.2 trillion.

A booming hotel industry

  • In recent years, in fact, all the big names of the world tourism industry, starting with global hotel groups, have their eyes fully focussed on the African continent and its great tourism potential. For some time, operators struggled to finance their projects, this has now changed, today it is the investors who compete to finance hotel chains that are present on the continent.
  • 50,000 hotel rooms at 270 hotels are in the pipeline for development in Africa, of which West Africa is the biggest contributor at 53 per cent.

Why Senegal

  • The land of Teranga (hospitality), Senegal is a melting pot of African, international and fusion cuisine.
  • Senegal will be amongst the top 10 consumer markets in Africa in terms of projected consumer spending by 2020 at approx. US$16 billion.
  • The major consumer trade hub of Francophone West Africa to neighbouring Francophone countries, Port of Dakar, 2nd largest after Abidjan.
  • Senegal currently has 5 international chain hotels under construction with a total of 914 rooms.
  • Over 1,000,000 tourist arrivals per annum, the highest amount in Francophone West Africa, the government is targeting 2 million arrivals in 2018 and 3 million arrivals in 2023.
  • West Africa’s largest airport construction project, Blaise Diagne International Airport, expected to be completed in mid-2017, terminal capacity of 3.5 million passengers per annum.
  • Construction and development of new tourism hubs: JoalFinio (250 rooms), Pointe Sarène (5 hotels with 1600 rooms &120 villas), Mbodiène (4 hotels).

Why Participate

  • Identify new opportunities in the West African food & hospitality industry
  • Network with key private and public decision makers in West Africa’s food and hospitality establishments
  • Discover the latest trends and innovations in the global food and hospitality sector
  • Sell your products, services and solutions directly to a large pool of trade visitors, targeted by an expansive media campaign
  • Demonstrate to buyers how to operate, sell and use your products
  • Promote the use of locally sourced food, drink and hospitality equipment
  • Participate in educative workshops to improve your working capabilities


  • Local companies can promote their products and services for international and regional trade
  • International companies will establish new distribution networks and sales outlets.
  • Managers of hotels and restaurants can source equipment and services from suppliers directly rather than going to visit trade events that are taking place elsewhere.